BMW AR
In 2019, we at Elastique. were comissioned with redesigning the complete visual appearance of BMW in all trade fair and press media. This new design language was first revealed at the IAA 2019 in Frankfurt.
As one of the highlights of the show we realised an Augmented Reality installation showcasing the hero vehicle of the trade fair stand.
My main task for this project was the creation and animation of the octopus arms in the AR moment.
2019
Created in Cinema 4D with Octane at Elastique.
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